Month: April 2019

tHELP BUYERS GET THE MOST OUT OF A SHOWING

A lot of work goes into finding the properties that suit your buyers, from location and number of bedrooms, to an open kitchen and a good place for a garden. But once you’ve identified some options, it’s house showings that will help your clients identify whether what looks good on paper meets their needs in real life. Here are a few tips for ensuring that your buyers get the most out of home showings. READ MORE > <emlink.supremelending.com/wf/click?upn=HlEUh86LAgIj3gOQFqBwrvqqOkezNWM-2BsLazgAvUUT6EkFaVmhCNK3PrvCpG8Sj8Z4Dksd3toKNVmsdGqU3STQI1ghLXkVsRimZJQXJSU8ahfj5Uyz43J87CtrWOxRQXdA4U2tOnBJwwWLFp6PjBUQybFqSK…>
– *Be prepared.* Make sure you’ve done your research on the listing so you can answer your clients’ questions and provide helpful information during the tour. And of course, make sure the property is within their budget! The more prepared and knowledgeable you are, the more smoothly the showing will go, and the more professional and trustworthy you’ll appear to buyers. – *Help buyers be effective.* You do this all the time, but for buyers, viewing a home may be a new experience. You can guide them through house hunting basics (like taking notes, opening cabinets and cupboards, etc.) to ensure that they don’t walk away from a showing feeling like they don’t have enough information to make a decision. – *Follow up.* It’s a good idea to sit down and talk with buyers immediately after the showings if possible. This allows you to hear their feedback and update your game plan if necessary. After showings, you can also email your clients with the listings for the homes you viewed that day, for their reference.
As a buyer’s guide to the home buying process, you have the power to make house hunting easier! With the right preparation, you can ensure that your buyers get the most out of showings, so they can find the home of their dreams.

HOME SELLING
[image: Home Selling]
4 WAYS TO CREATE WELCOMING LISTING PHOTOS

Listing photos have to show viewers what the house is all about: how it looks from both outside and in, how many rooms there are and what kind of light they get, the quality and modernity of appliances, and more. But they have another job beyond the functional one. They also need to make viewers want to check out the property and learn more. To do this, it’s important that your listing photos give off a welcoming vibe. READ MORE > <emlink.supremelending.com/wf/click?upn=HlEUh86LAgIj3gOQFqBwrvqqOkezNWM-2BsLazgAvUUT6EkFaVmhCNK3PrvCpG8Sj8Z4Dksd3toKNVmsdGqU3STQI1ghLXkVsRimZJQXJSU8ahfj5Uyz43J87CtrWOxRQXdA4U2tOnBJwwWLFp6PjBUQybFqSK…>
1. *Change the Point of View.* It’s a good idea to get a shot of the entryway to show off the front porch and the door, so why not crack that door open to give viewers a tantalizing peek at the interior, and make them feel subtly invited in? 2. *Take the sellers out of the picture.* You want potential buyers to be able to picture themselves living in the home — which is hard to do when someone else is living there. Make sure listing photos don’t include the seller’s family, pets, or family photos. This will help viewers feel invited to insert their own family and lifestyle into the space. 3. *Leave the lights on.* Most exterior listing photos are shot in the daytime but consider adding an exterior photo shot at night. The warm glow of the interior lights can make a home look especially cozy! 4. *Minimal doesn’t have to mean cold.* In general, good staging means decluttering. But a minimal home can still be cozy! Rugs and soft furniture, warm colors in the decor, and a warm tone to the images can all help send a welcoming message to viewers.
*Listing photos should make a house look beautiful, but they should also make a house look like a home! These four tips will help bring a feeling of warmth to any property.*

PRODUCTIVITY
[image: Productivity]
HOW TO USE TIME BLOCKING TO BOOST PRODUCTIVITY

If you’re ready to level up your productivity, time blocking could be the key. The concept is simple: Instead of just creating to-do list items, assign each of those items a time slot and schedule them into your day.
There are a few ways that time blocking helps you accomplish the items on your list. First, it makes it easier to avoid multitasking. Knowing that you have a limited time to complete each task can encourage you to stay singularly focused. Plus, it’s much more palatable to put your phone on “Do Not Disturb” mode for an hour or two, rather than the whole day! READ MORE > <emlink.supremelending.com/wf/click?upn=HlEUh86LAgIj3gOQFqBwrvqqOkezNWM-2BsLazgAvUUT6EkFaVmhCNK3PrvCpG8Sj8Z4Dksd3toKNVmsdGqU3STQI1ghLXkVsRimZJQXJSU8ahfj5Uyz43J87CtrWOxRQXdA4U2tOnBJwwWLFp6PjBUQybFqSK…>
That set endpoint is also good protection against burning yourself out on a challenging or long-term task. Instead of spending all day grinding away at something that you won’t be able to finish before quitting time, you can complete digestible chunks of it each day, and give yourself permission to set it aside once the end of the time block comes. And for those tasks that can seem too intimidating to even start on, knowing that you only need to work on it for an hour or two before returning to safer, less stressful ground can encourage you to take those first steps.
No matter how big or small the project, it needs to be completed one step at a time. Time blocking allows you to schedule each one of those steps, so all you have to do is follow the path to the finish line!

TECHNOLOGY
[image: Technology]
HOW’S YOUR ONLINE REPUTATION?

No matter what Joan Jett says, sometimes you do have to care about a bad reputation — particularly if it’s your business’s reputation. A whopping *77% of customers <emlink.supremelending.com/wf/click?upn=HlEUh86LAgIj3gOQFqBwrmdKq6aY8oLRFham-2BuQor5mtvLiQkqO1C-2BhA3hrTg3yZL5Bj8-2BnxRDmUHeq2MTpXgO-2F3YPJgqEtSWGaiM1NSx8-2FpdWxkxIwbwk9wx4jQvMJxNVKTpH9aju5WfLwMpeDa…>* read online reviews before sealing the deal. Here’s how to make sure your search results aren’t driving customers away. READ MORE > <emlink.supremelending.com/wf/click?upn=HlEUh86LAgIj3gOQFqBwrvqqOkezNWM-2BsLazgAvUUT6EkFaVmhCNK3PrvCpG8Sj8Z4Dksd3toKNVmsdGqU3STQI1ghLXkVsRimZJQXJSU8ahfj5Uyz43J87CtrWOxRQXdA4U2tOnBJwwWLFp6PjBUQybFqSK…>
– *Create Online Content. *If you don’t create your own online content, it’s likely that your top search results will be things that other people have written. When you get negative reviews or press, you don’t want those to be the first things to pop up on Google. Instead, ensure you control the top search results. – *Ask for Good Reviews. *If you’ve ever had a terrible restaurant experience and logged into Yelp just to complain about it, you know that people are often more motivated to leave a negative review than a positive one. That means to get positive reviews from your happy customers, sometimes you need to ask for them. – *Respond Well to Negativity. *Negativity is inevitable in the long run, so at some point, you will need to respond to an unhappy client. It’s important in those situations to respond in a way that makes the customer feel listened to and respected. And of course, make sure not to dismiss your negative reviews out of hand — they may hold something you can learn from.
*If you have even one negative article on the first page of your search results, statistics show you may be losing 22% of customers <emlink.supremelending.com/wf/click?upn=HlEUh86LAgIj3gOQFqBwrnowUd4UtVRBEteR-2BZj5FzFWQaE7RFhkajiqFGjqpi-2BxmRlI-2BJHMCkRh1bd-2BJD9LDwJUEEa-2BrNPRrr-2BSQ1ATD8k-2B9ApLnM8tHo45KGfsb4IO_uKLI3-2FLteaItU…> as a result. Managing your reputation carefully is key!*

*Thank you for the business-building opportunities your partnership provides — we love providing the same to you! Please email or call us any time.*

[image: W. Shane Turner] W. Shane Turner Senior Loan Officer NMLS# 113300 110 SE 4th Ave #102 Delray Beach, FL 33483 Direct 561-289-2077 Fax 866-384-7497 shane.turner@supremelending.com www.FloridaLoanPro.com <emlink.supremelending.com/wf/click?upn=pZs6kelBLF4dIDIRkrXHR-2BQhaQsIO3c7R956mNqa8DYi-2B3dJNh-2FdRHfZZ90Gx0nl_uKLI3-2FLteaItUUgE7M4ZXKkPRgyh36DOUyGKSGYQbmOjcKlBayMm1DXAxIHDKJbClK6ROz3DEvbC1HWFtKaNY…>
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According to a new report, builder confidence in the market for newly-built single-family homes rose one point to 63 percent in April, according to the latest National Association of Home Builders/Wells Fargo Housing Market Index (HMI). Sentiment levels have held in the low 60s for the past three months and any number higher than 50 suggests that builders generally see the market positively rather than negatively.

“Builders report solid demand for new single-family homes, but they are also grappling with affordability concerns stemming from a chronic shortage of construction workers and buildable lots,” says National Association of Home Builders (NAHB) Chairman Greg Ugalde.

“Ongoing job growth, favorable demographics and a low-interest rate environment will help to modestly spark sales growth in the near term,” adds NAHB Chief Economist Robert Dietz. “However, supply-side headwinds that are putting upward pressure on housing costs will limit more robust growth in the housing market.”

The HMI index gauging current sales conditions increased one point to 69, and the component measuring traffic of prospective buyers rose three points to 47. However, the measure charting sales expectations in the next six months fell one point to 71.

Looking at the three-month moving averages for regional HMI scores, the Northeast posted a three-point gain to 51, the Midwest increased two points to 53, and the South was up one point to 67. The West remained unchanged at 69.

Derived from a monthly survey that NAHB has been conducting for 30 years, the NAHB/Wells Fargo Housing Market Index gauges builder perceptions of current single-family home sales and sales expectations for the next six months as “good,” “fair” or “poor.” The survey also asks builders to rate traffic of prospective buyers as “high to very high,” “average” or “low to very low.” Scores for each component are then used to calculate a seasonally adjusted index where any number over 50 indicates that more builders view conditions as good than poor.